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Handbook of Tourism and Consumer Behavior. ツーリズムと消費者行動ハンドブック
・ISBN 978-1-0353-0979-5 hard GB£ 187.00
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| 著者・編者 | Zheng, Danni / Kozak, Metin / Wen, Jun (eds.), |
|---|---|
| シリーズ | Research Handbooks in Tourism |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2024.11 |
| ページ数 | 318 pp. |
| 言語 | ENG |
| ニュース番号 | ＜726-450 726-455＞ |
解説
Presenting a comprehensive exploration of how global challenges are reshaping consumer behaviors in tourism, the Handbook investigates the effects of the COVID-19 pandemic alongside key issues such as climate change, aging populations and worldwide geopolitical tensions. Featuring interdisciplinary theoretical and empirical research, chapters examine post-pandemic travel and sustainability in tourism, highlighting a shift in the use of social media and in responsible travel behavior. Looking to the future, the Handbook also investigates wellness and health tourism post-pandemic alongside the concept of virtual reality tourism.
The Handbook of Tourism and Consumer Behavior provides insightful research findings that academics in tourism and hospitality will find invaluable when applying consumer behavior to worldwide tourism. Researchers seeking comprehensive material on tourism, marketing, psychology and public health will find the included case studies informative and practical.