株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Management in the Wine Tourism Industry : Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools.
商品詳細
Strategic Management in the Wine Tourism Industry : Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools.
・ISBN 978-3-031-54836-9 hard EUR 179.99
￥48,110.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Martínez-Falcó, Javier / Marco-Lajara, B. et al. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2024.07 |
| ページ数 | 229 pp. |
| 言語 | ENG |
| ニュース番号 | ＜726-433 726-446＞ |
解説
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists' demands are essential elements for the effective management of wine tourism products.
This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.
The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.