株式会社極東書店トップ ＞ 商品一覧 ＞ Consumers in Context: The BPM Research Program.
商品詳細
Consumers in Context: The BPM Research Program.
・ISBN 978-1-138-96295-8 paper GB£ 57.99
￥18,371.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Foxall, Gordon, |
|---|---|
| シリーズ | (Routledge Revivals) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 572 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-33751＞ |
解説
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.