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Dying' to be White : The Obsession with Fair Skin in India and the Global South.
・ISBN 978-1-032-18737-2 hard GB£ 171.99
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・ISBN 978-1-032-23061-0 paper GB£ 43.99
￥13,935.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-27549-7
| 著者・編者 | Bhatt, Purnima Mehta, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.09 |
| ページ数 | 196 pp. |
| 言語 | ENG |
| ニュース番号 | ＜725-1049 725-609＞ |
解説
This book examines the phenomenon of colorism in India and the Global South and critically analyses the obsession with fair skin and its association with social capital or mobility.
Exploring the prevalence of colorism in India, China, Japan, Vietnam, South Africa, Brazil, Argentina, Kenya and Australia, it traces its roots in history, scriptures, travel narratives, contemporary media and popular culture. How much did colonialism and European imperialism contribute to the desire to be white? How have globalization and the spread of consumer culture and Western ideals of beauty helped exacerbate these issues? The author discusses these questions while looking at the aspirations for beauty and modernity among these societies and the growing popularity of the use of creams, lotions and other methods to whiten the skin as a means to assimilate, emulate the West and gain better prospects and life.
Lucid and topical, this book will be an essential read for scholars and researchers of race and colorism, sociology, social history, social anthropology, cultural studies, consumer economics, Asian studies and South Asian studies.