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Business as Usual : How Sponsored Media Sold American Capitalism in the Twentieth Century.
・ISBN 978-0-226-83512-9 hard US$ 115.00
￥26,944.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-226-83514-3 paper US$ 30.00
￥7,029.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-226-83513-6
| 著者・編者 | Jack, Caroline, |
|---|---|
| 出版社 | (U. Chicago Pr., US) |
| 出版年月 | 2024.10 |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜725-1484 725-324＞ |
解説
How corporations used mass media to teach Americans that capitalism was natural and patriotic, exposing the porous line between propaganda and public service.
Business as Usual reveals how American capitalism has been promoted in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games-what Caroline Jack calls "sponsored economic education media." These items, which were funded by corporations and trade groups who aimed to "sell America to Americans," found their way into communities, classrooms, and workplaces, and onto the airwaves, where they promoted ideals of "free enterprise" under the cloaks of public service and civic education. They offered an idealized vision of US industrial development as a source of patriotic optimism, framed business management imperatives as economic principles, and conflated the privileges granted to corporations by the law with foundational political rights held by individuals. This rhetoric remains dominant-a harbinger of the power of disinformation that so besets us today. Jack reveals the funding, production, and distribution that together entrenched a particular vision of corporate responsibility-and, in the process, shut out other hierarchies of value and common care.
Business as Usual reveals how American capitalism has been promoted in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games-what Caroline Jack calls "sponsored economic education media." These items, which were funded by corporations and trade groups who aimed to "sell America to Americans," found their way into communities, classrooms, and workplaces, and onto the airwaves, where they promoted ideals of "free enterprise" under the cloaks of public service and civic education. They offered an idealized vision of US industrial development as a source of patriotic optimism, framed business management imperatives as economic principles, and conflated the privileges granted to corporations by the law with foundational political rights held by individuals. This rhetoric remains dominant-a harbinger of the power of disinformation that so besets us today. Jack reveals the funding, production, and distribution that together entrenched a particular vision of corporate responsibility-and, in the process, shut out other hierarchies of value and common care.