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Intoxicating Pleasures : The Reinvention of Wine, Beer, and Whiskey after Prohibition. 禁酒法以後のワイン、ビール、ウイスキーの再発明
・ISBN 978-0-520-40109-9 hard US$ 95.00
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お気に入り
★★★
・ISBN 978-0-520-40110-5 paper US$ 29.95
￥7,016.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Jacobson, Lisa, |
|---|---|
| シリーズ | California Studies in Food and Culture |
| 出版社 | (U. California Pr., US) |
| 出版年月 | 2024 |
| ページ数 | 398 pp. |
| 言語 | ENG |
| ニュース番号 | ＜725-234 725-955＞ |
解説
In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.