株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing and Sales Automation: Basics, Implementation, and Applications. 2023 ed.
商品詳細
Marketing and Sales Automation: Basics, Implementation, and Applications. 2023 ed.
・ISBN 978-3-031-20042-7 paper EUR 69.54
￥18,587.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Hannig, Uwe / Seebacher, Uwe (eds.), |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2024 |
| ページ数 | 472 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-48413＞ |
解説
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.
The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.