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Brand Management: Co-creating Meaningful Brands.. 3rd ed. ブランド管理 第3版
・ISBN 978-1-5296-1698-9 hard GB£ 153.00
￥48,470.- (税込) ※（※）価格はご注文時の参考価格となります。
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-5296-1697-2 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Beverland, Michael / Cankurtaran, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2024 |
| ページ数 | 440 pp. |
| 言語 | ENG |
| ニュース番号 | ＜250-P2167＞ |
解説
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocolonely.
Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences.
This textbook is essential reading for all students studying branding and brand management at university level.
Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.
Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocolonely.
Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences.
This textbook is essential reading for all students studying branding and brand management at university level.
Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.
Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.