株式会社極東書店トップ ＞ 商品一覧 ＞ Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution.
商品詳細
Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution.
・ISBN 978-0-470-72508-5 hard US$ 27.50
￥6,442.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Wittenberg-Cox, Avivah / Maitland, Alison, |
|---|---|
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2008 |
| ページ数 | 376 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-45732＞ |
解説
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.