株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in National Brand and Private Label Marketing: 10th International Conference, 2023. 2023 ed.
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Advances in National Brand and Private Label Marketing: 10th International Conference, 2023. 2023 ed.
・ISBN 978-3-031-32896-1 paper EUR 159.99
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| 著者・編者 | Gazquez-Abad, Juan Carlos / Martinez-Lopez, Francisco J. / Gielens, Katrijn (eds.), |
|---|---|
| シリーズ | (Springer Proceedings in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2024 |
| ページ数 | 152 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-42848＞ |
解説
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.
This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.