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Marketing Research for Managers. 3rd edition
・ISBN 978-1-138-14430-9 hard GB£ 171.99
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| 著者・編者 | Crouch, Sunny / Housden, Matthew, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 392 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-33429＞ |
解説
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples