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Creating a Business.
・ISBN 978-1-138-15454-4 hard GB£ 210.00
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| 著者・編者 | van Sten-van't Hoff, Jenny, |
|---|---|
| シリーズ | (Routledge-Noordhoff International Editions) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 156 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-27942＞ |
解説
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.
Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.