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Contemporary Issues and Prospects in Business Development in Africa: Celebrating the 20th Anniversary of the Journal of African Business.
・ISBN 978-0-367-35529-6 hard GB£ 171.99
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| 著者・編者 | Sigue, Simon P. (ed.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 132 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-25719＞ |
解説
Celebrating the 20th anniversary of the Journal of African Business, this book delves into contemporary issues in business and business knowledge development in Africa.
This collection of eight chapters-by fourteen distinguished scholars based in Africa, Europe, and North America-covers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the Journal of African Business as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa.
Made up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts, this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the Journal of African Business.