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Total R & D Management: Strategies and Tactics for 21st Century Healthcare Manufacturers.
・ISBN 978-1-57491-071-1 hard GB£ 315.00
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お気に入り
★★★
| 著者・編者 | Dabbah, Roger, |
|---|---|
| 出版社 | (CRC Press Inc, US) |
| 出版年月 | 1998 |
| ページ数 | 672 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-13138＞ |
解説
Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides insights into the role of R&D, the crucial topic of creativity and innovation, and the differences and similarities between general management and R&D management. He covers R&D resources, organizational structures, internal and external environments, R&D interface with other functions, objectives and adaptation, and integration of strategies. It includes coverage of the new R&D dimension of pharmacoeconomics and a full discussion of the regulatory environment impacting the present and future of R&D.