商品詳細

This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success.

This third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director's role and client education and handling. Organized to follow the standard production sequence, Corporate Media Production, Third Edition, will lead students through the entire process in a clear, logical, step-by-step manner.

Topics include:

• Program needs analysis
• Client interaction
• Critical judgment and people skills
• The director's role
• Script essentials
• Dialogue and narration
• Audio production
• Editing
• Social media production and distribution

Written in an engaging and easy-to-follow format, this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production. The book is also accompanied by the mini lecture series "Corporate Media Production: Tools for Success," in which author Ray DiZazzo offers personal, practical insights on topics such as working with employee talent, handling auditions, exploring the director's role, exploring the scriptwriter's role and more. Access it here: https://www.routledge.com/authors/i15051-ray-dizazzo.