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Corporate Planning: A Practical Guide.
・ISBN 978-1-138-56413-8 paper GB£ 37.99
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| 著者・編者 | Argenti, John, |
|---|---|
| シリーズ | (Routledge Library Editions: Management) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-34471＞ |
解説
Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.