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City Branding in Chinese Megacity Regions : Against the Background of Ecological Modernization.
・ISBN 978-1-032-53057-4 2024 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-53058-1 2025 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-40995-3
| 著者・編者 | Lu, Haiyan, |
|---|---|
| シリーズ | Routledge Contemporary China Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.07 |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜723-390 723-639＞ |
解説
This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.
Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory.
This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.