株式会社極東書店トップ ＞ 商品一覧 ＞ The Vulnerable Consumer : Beyond the Poor and the Elderly.
商品詳細
The Vulnerable Consumer : Beyond the Poor and the Elderly.
・ISBN 978-1-80262-956-9 hard US$ 124.00
￥29,053.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Lee, Angela Y. (ed.), |
|---|---|
| シリーズ | Review of Marketing Research |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2024.06 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜723-389＞ |
解説
Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.
This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.