商品詳細

Tea culture in Europe?! ? Yes, indeed! This book is the first presenting hospitality embraced by tea culture: fascinating tea ceremonies, impressive tea china and, comfortable tea houses as well as different national or regional tea related habits in European countries. Nearly 50 contributers show unique insights: Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. Also, the first tea plantations in Portugal or Georgia as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education are discussed. In addition, strong tea brands, e.g., in France, and social roles of tea as well as effects on tourism and regional development, underline the the magic of tea, which can be seen in this first edition of "European Tea Culture and Hospitality", the first one with such a combination at all. It is targeting tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs in order to make them more familiar with European tea cultures.