株式会社極東書店トップ ＞ 商品一覧 ＞ Women's Health and Corporate Marketing : Our Bodies, Their Business.
商品詳細
Women's Health and Corporate Marketing : Our Bodies, Their Business.
・ISBN 978-1-032-75160-3 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-75037-8 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-47271-1
| 著者・編者 | Hunter, Mary (ed.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.08 |
| ページ数 | 154 pp. |
| 言語 | ENG |
| ニュース番号 | ＜723-1030 723-245＞ |
解説
This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's health and healthcare across the world.
Written by scholars and activists from a range of disciplines, including law, sociology, and the health sciences, the book spotlights a range of products that have had a damaging impact on women's health, laying bare the values and assumptions engrained within the marketing campaigns that promoted them. Examples include the advertisement of household and personal care products that expose users to toxic chemicals, empowerment messaging to persuade women to use tobacco products in low- and middle-income countries, and the deceptive marketing of benzodiazepines and opioids that disproportionately impacts women and their families.
A powerful critique of the unethical and paternalistic approach of some corporations, this book will find readers among students taking courses in Public Health, Allied Health, Gender Studies, Sociology, and beyond, as well as interested professionals and lay readers.