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Bayesian Statistics and Marketing. 2nd ed. ベイズ統計学とマーケティング 第2版
・ISBN 978-1-394-21911-7 hard US$ 119.95
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-394-21914-8
| 著者・編者 | Rossi, Peter E. / Allenby, Greg M. / Misra, Sanjog, |
|---|---|
| シリーズ | Wiley Series in Probability and Statistics |
| 出版社 | (Wiley, US) |
| 出版年月 | 2024.07 |
| ページ数 | 400 pp. |
| 言語 | ENG |
| ニュース番号 | ＜723-162 723-393＞ |
解説
Fine-tune your marketing research with this cutting-edge statistical toolkit
Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.
Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.
Readers of the second edition of Bayesian Statistics and Marketing will also find:
- Discussion of Bayesian methods in text analysis and Machine Learning
- Updates throughout reflecting the latest research and applications
- Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here
- Extensive case studies throughout to link theory and practice
Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.