株式会社極東書店トップ ＞ 商品一覧 ＞ Emerging Market Multinationals and Europe: Challenges and Strategies. 2019 ed.
商品詳細
Emerging Market Multinationals and Europe: Challenges and Strategies. 2019 ed.
・ISBN 978-3-030-31293-0 paper EUR 149.99
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| 著者・編者 | Breinbauer, Andreas / Brennan, Louis / Jaeger, Johannes / Nachbagauer, Andreas G. M. / Noelke, Andreas (eds.), |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 279 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A03-1255＞ |
解説
Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.