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A Business History of the Bicycle Industry: Shaping Marketing Practices. 2021 ed.
・ISBN 978-3-030-50565-3 paper EUR 64.99
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| 著者・編者 | Mari, Carlo, |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2021 |
| ページ数 | 137 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-98778＞ |
解説
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.