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商品詳細
Creativity and Strategy: An Integrative Analysis. 2021 ed.
・ISBN 978-3-030-70468-1 paper EUR 129.99
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お気に入り
★★★
| 著者・編者 | Walia, Chetan, |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2022 |
| ページ数 | 140 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-98386＞ |
解説
This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.