株式会社極東書店トップ ＞ 商品一覧 ＞ Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing. 2022 ed.
商品詳細
Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing. 2022 ed.
・ISBN 978-3-030-93133-9 paper EUR 149.99
￥40,091.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Semeradova, Tereza / Weinlich?, Petr (eds.), |
|---|---|
| シリーズ | (Contributions to Management Science) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2023 |
| ページ数 | 239 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-98334＞ |
解説
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.