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商品詳細
The Design Imperative: The Art and Science of Design Management. 2019 ed.
・ISBN 978-3-319-78567-7 hard EUR 109.99
￥29,399.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Chen, Steven, |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 233 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-90585＞ |
解説
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.