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The Complexity Turn: Cultural, Management, and Marketing Applications. Softcover reprint of the original 1st ed. 2017
・ISBN 978-3-319-83642-3 paper EUR 129.99
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| 著者・編者 | Woodside, Arch G. (ed.), |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-90464＞ |
解説
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.