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商品詳細
Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021. 1st ed. 2021
・ISBN 978-3-030-81320-8 hard EUR 179.99
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| 著者・編者 | Sadaba, Teresa / Kalbaska, Nadzeya / Cominelli, Francesca / Cantoni, Lorenzo / Torregrosa Puig, Marta (eds.), |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2021 |
| ページ数 | 337 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-90283＞ |
解説
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.