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商品詳細
Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness. 2021 ed.
・ISBN 978-3-030-77085-3 paper EUR 149.99
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| 著者・編者 | Rajagopal, |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2022 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-90023＞ |
解説
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.
This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.