株式会社極東書店トップ ＞ 商品一覧 ＞ Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications. 1st ed. 2018
商品詳細
Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications. 1st ed. 2018
・ISBN 978-3-319-57188-1 hard EUR 119.99
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| 著者・編者 | Slocum, Susan L. / Kline, Carol / Cavaliere, Christina T. (eds.), |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2017 |
| ページ数 | 228 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-89547＞ |
解説
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.