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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty.
・ISBN 978-0-7879-7639-2 hard US$ 26.00
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| 著者・編者 | Lencioni, Patrick M., |
|---|---|
| シリーズ | (J-B Lencioni Series) |
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2010 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | <A02-89416> |
解説
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.