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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty.

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty.

・ISBN 978-0-7879-7639-2 hard US$ 26.00

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お気に入り
著者・編者Lencioni, Patrick M.,
シリーズ (J-B Lencioni Series)
出版社 (Jossey-Bass Inc.,U.S., US)
出版年月2010
ページ数240 pp.
言語ENG
ニュース番号<A02-89416>

解説

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.