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商品詳細
The Marketisation of Higher Education: Concepts, Cases, and Criticisms. 2021 ed.
・ISBN 978-3-030-67443-4 paper EUR 159.99
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| 著者・編者 | Branch, John D. / Christiansen, Bryan (eds.), |
|---|---|
| シリーズ | (Marketing and Communication in Higher Education) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2022 |
| ページ数 | 466 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-87047＞ |
解説
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.