株式会社極東書店トップ ＞ 商品一覧 ＞ Ethics in Advertising: Making the case for doing the right thing.
商品詳細
Ethics in Advertising: Making the case for doing the right thing.
・ISBN 978-1-138-18898-3 hard GB£ 175.00
￥55,440.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Snyder, Wally, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 102 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-86927＞ |
解説
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment.
This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.