株式会社極東書店トップ ＞ 商品一覧 ＞ International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective. 2020 ed.
商品詳細
International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective. 2020 ed.
・ISBN 978-3-030-24484-2 paper EUR 139.99
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| 著者・編者 | Marinov, Marin A. / Marinova, Svetla T. / Larimo, Jorma A. / Leposky, Tiina (eds.), |
|---|---|
| シリーズ | (Palgrave Studies of Internationalization in Emerging Markets) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 259 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-85931＞ |
解説
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.