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商品詳細
Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference. 2021 ed.
・ISBN 978-3-030-65087-2 paper EUR 149.99
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| 著者・編者 | Bilgin, Mehmet Huseyin / Danis, Hakan / Demir, Ender / Vale, Sofia (eds.), |
|---|---|
| シリーズ | (Eurasian Studies in Business and Economics) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2022 |
| ページ数 | 360 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-85204＞ |
解説
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.