株式会社極東書店トップ ＞ 商品一覧 ＞ Financial Dimensions of Marketing Decisions. 2019 ed.
商品詳細
Financial Dimensions of Marketing Decisions. 2019 ed.
・ISBN 978-3-030-15567-4 paper EUR 149.99
￥40,091.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Stewart, David W., |
|---|---|
| シリーズ | (Palgrave Studies in Marketing, Organizations and Society) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 247 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-85010＞ |
解説
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.