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商品詳細
Open Innovation Business Modeling: Gamification and Design Thinking Applications. Softcover reprint of the original 1st ed. 2019
・ISBN 978-3-030-08211-6 paper EUR 109.99
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| 著者・編者 | Leitao, Joao, |
|---|---|
| シリーズ | (Contributions to Management Science) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2019 |
| ページ数 | 127 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-84612＞ |
解説
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.