株式会社極東書店トップ ＞ 商品一覧 ＞ Railway Photographic Advertising in Britain, 1900-1939. Softcover Reprint of the Original 1st 2018 ed.
商品詳細
Railway Photographic Advertising in Britain, 1900-1939. Softcover Reprint of the Original 1st 2018 ed.
・ISBN 978-3-030-09998-5 paper EUR 49.99
￥13,361.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Medcalf, Alexander, |
|---|---|
| シリーズ | (Palgrave Studies in the History of the Media) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 236 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-82826＞ |
解説
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.