株式会社極東書店トップ ＞ 商品一覧 ＞ International Student Mobility and Access to Higher Education. 2020 ed.
商品詳細
International Student Mobility and Access to Higher Education. 2020 ed.
・ISBN 978-3-030-44141-8 paper EUR 49.99
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| 著者・編者 | Shkoler, Or / Rabenu, Edna / Hackett, Paul M.W. / Capobianco, Paul M., |
|---|---|
| シリーズ | (Marketing and Communication in Higher Education) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2021 |
| ページ数 | 239 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-82275＞ |
解説
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.