株式会社極東書店トップ ＞ 商品一覧 ＞ Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models. 2022 ed.
商品詳細
Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models. 2022 ed.
・ISBN 978-3-030-89234-0 paper EUR 129.99
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| 著者・編者 | Leitao, Joao / Ratten, Vanessa / Braga, Vitor (eds.), |
|---|---|
| シリーズ | (Tourism, Hospitality & Event Management) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2023 |
| ページ数 | 282 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-80392＞ |
解説
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.