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Consumer Research Methods in Food Science. 2023 ed.
・ISBN 978-1-0716-2999-4 hard EUR 219.99
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| 著者・編者 | Gomez-Corona, Carlos / Rodrigues, Heber (eds.), |
|---|---|
| シリーズ | (Methods and Protocols in Food Science) |
| 出版社 | (Springer-Verlag New York Inc., US) |
| 出版年月 | 2023 |
| ページ数 | 472 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-80249＞ |
解説
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.