株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Renewable Energy: Concepts, Business Models and Cases. Softcover reprint of the original 1st ed. 2017
商品詳細
Marketing Renewable Energy: Concepts, Business Models and Cases. Softcover reprint of the original 1st ed. 2017
・ISBN 978-3-319-83518-1 paper EUR 79.99
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| 著者・編者 | Herbes, Carsten / Friege, Christian (eds.), |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 397 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-77449＞ |
解説
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?
Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.