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商品詳細
Managing Media Firms and Industries: What's So Special About Media Management?. Softcover reprint of the original 1st ed. 2016
・ISBN 978-3-319-36339-4 paper EUR 149.99
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お気に入り
★★★
| 著者・編者 | Lowe, Gregory Ferrell / Brown, Charles (eds.), |
|---|---|
| シリーズ | (Media Business and Innovation) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 382 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-76530＞ |
解説
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.