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商品詳細
Business Model Pioneers: How Innovators Successfully Implement New Business Models. Softcover reprint of the original 1st ed. 2017
・ISBN 978-3-319-81762-0 paper EUR 69.99
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| 著者・編者 | Voigt, Kai-Ingo / Buliga, Oana / Michl, Kathrin, |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 215 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-76301＞ |
解説
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.