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The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management. Softcover reprint of the original 1st ed. 2016
・ISBN 978-3-319-37264-8 paper EUR 59.99
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★★★
| 著者・編者 | Aula, Pekka / Heinonen, Jouni, |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 214 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-75688＞ |
解説
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.