株式会社極東書店トップ ＞ 商品一覧 ＞ Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies.
商品詳細
Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies.
・ISBN 978-0-367-90128-8 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Sikarskie, Amanda (ed.), |
|---|---|
| シリーズ | (Routledge Research in Design Studies) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020 |
| ページ数 | 194 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-75213＞ |
解説
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.
The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.