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商品詳細
Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model. Softcover reprint of the original 1st ed. 2016
・ISBN 978-3-319-80828-4 paper EUR 99.99
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| 著者・編者 | Vukanovic, Zvezdan, |
|---|---|
| シリーズ | (Media Business and Innovation) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 202 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-75043＞ |
解説
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.