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Evolving Business Models: How CEOs Transform Traditional Companies. Softcover reprint of the original 1st ed. 2017
・ISBN 978-3-319-84052-9 paper EUR 49.99
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| 著者・編者 | Franz, Christoph / Bieger, Thomas / Herrmann, Andreas (eds.), |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 219 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-74943＞ |
解説
This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don't sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.
In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.