商品詳細

This concise yet comprehensive guide offers highly practical insights and advice to those wanting to plan weddings as a career choice.

Chapters take the reader through all the essential steps to creating the perfect wedding, including the clients, budgeting, the venue, the ceremony, food and beverages, stationery and so on. The many business aspects of starting a career in wedding planning are also covered, including marketing and pricing strategy. Written in an engaging and highly accessible style, this guide assumes no prior knowledge of the industry and is ideal for those just starting their careers. Packed full of case studies, activities, example forms, timetables, calendars and helpful checklists, this is a guide that readers will undoubtedly come back to again and again as they gain more experience in the world of wedding planning.

Written by a highly experienced ex-wedding planner, this will be invaluable reading for those looking to enter or progress in the world of wedding planning, those already working in the industry, studying an events management programme, or perhaps looking for a career change.