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In this timely book, Evan Douglas examines the limitations of the current models of entrepreneurial motivation. He proposes an expanded general model of entrepreneurial intention, which integrates both commercial and social entrepreneurs, and explicitly examines the motivation to innovate. In this new, integrated model of entrepreneurial intention, he explores the asymmetric data relationships and interdependencies of these four motivations that operate to result in multiple equally-valid pathways to entrepreneurial action.

To discover the alternative configurations that culminate in entrepreneurial intention, Douglas advocates fuzzy-set qualitative comparative analysis, which complements traditional correlational methods and exposes additional information about individual motivation that is suppressed in sample-level correlational analysis.

Innovative and insightful, this book is an excellent primer for higher-degree and academic researchers interested in what drives entrepreneurial actions. Public sector researchers developing entrepreneurial infrastructure, incubators and support services will also benefit from Douglas's exciting new model.